Meet the Member - Jacqui Richard, Phil Richard Insurance

I'm not your typical insurance agent, and Phil Richard Insurance is not your typical agency. As a local, independent insurance agency seeking to set itself apart from the rest, not only do we provide expert advice and savings to our clients, our mission is to be a resource and advocate for the community. My name is Jacqui Richard, and I oversee business development and marketing at PRI. Working with my father, mother, and PRI team, I let people know who we are, what we do, and why. Offering a wide array of insurance services, for home, auto, business, nonprofits, restaurants, condos, and many more, we aim to understand your situation, place you with the best policy for it, and hopefully save money or at the very least, help you understand the value of your coverage. Our mission is to have a relationship with clients and conduct our insurance business the way it should be done, maximize value; proper coverage at the best rate. What I do is pay your loyalty forward through making connections, providing sponsorships, and trying to find ways help the very community that drives our success.

What part of your job would you consider creative, and why do you enjoy that part of what you do?

The marketing portion of my role is creative by design, but the truly creative part of my job is finding solutions and opportunities to do business the way I know it should and can be done. I enjoy fostering connections, getting inventive on solving problems and developing symbiotic relationships between business and the community.

Why do you feel a healthy creative economy is important to a successful community?

A healthy creative economy is critical to a successful community--it drives it! It brings visitors, makes communities more desirable to live, and provides opportunities for small businesses and citizens alike. Without it, employment options are limited and people are at the mercy of larger companies. Our business would not exist if it weren't for the creative economy; the best areas of this country thrive because of them, and the worse suffer without. In addition, it preserves the culture of an area. Ultimately, my goal is to connect different business sectors who can sustain the growth, independence, and stability of the North Shore.

What’s your favorite part of running/managing a local business?

As a local business, I have a voice. In Peabody and beyond, the camaraderie of sustaining our economy and society in a positive way is infectious. Having a local business offers many opportunities to get involved, and contribute to something bigger than ourselves. Our society is at a defining moment in time, and as consumers, when we purchase something, we vote for that company and how they conduct themselves. Having a local business keeps you on your feet; citizens are empowered with options and you have a larger say in the development of your industry and community. Having a local reputation to uphold and resources to help is a driving force to maintain integrity, responsibility, and impact. Working for the family business and getting involved in Peabody is slightly surreal, exciting, and extremely rewarding. I'm from Peabody, but I moved away after college for years. Now that I've been back for a while, I'm more invested than I ever imagined. It's hard to nail down a 'favorite' part but better, a combination. The familiarity, the pride I feel towards our community, opportunity to inspire change and the concept of building a legacy with my family is what makes being a part of a local business fulfilling to me.

What’s the one thing people would be surprised to learn about you or your business?

Phil, the CEO, has four daughters, works alongside all women (including his wife & two daughters), and wouldn't have it any other way! When they get to know me, people are surprised to hear my goals for the future and that I haven't always worked in the family biz. In my 'previous' life, I lived in the mountains and barely wore shoes. As a nature girl at heart, in addition to my ambitions for the business, my personal aspiration is to have a small farm someday, striking a perfect balance of stylish heels and callused feet.

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