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Better B2B for the Creative Professional

  • Workbar - Salem 120 Washington Street Salem, MA 01970 (map)

Do you want to work with more businesspeople but don’t feel you speak their language? Come learn the Vocabulary you’ll need and Sales Concepts you can immediately use to be more successful in the B2B arena.

Hosting the discussion is Eric Immerman, a member of the Creative Collective, who works as a Benefits Consultant for Blue Horizon Benefits in Danvers.

Eric consults on benefits and Human Resources for businesses all over the Northeast, which means he has to “speak the language” of business owners and CEOs in many different industries.

Our discussion is going to be comprised of two parts: First, an introduction to the Business-to-Business or “B2B” sales process, where you’ll get valuable insights into how the businesspeople think and make buying decisions. If you’re looking to develop more business customers, you’ll be instantly more confident in your approach.

The second part is a glossary of business terms. The veil will be lifted on many of the obscure phrases and acronyms that make up the business jargon. We know you can “walk the walk,” so we’ll make sure you can “talk the talk” as well.

The discussion will be open to your questions, as well as input on yours and your fellow creatives’ experiences in the B2B arena. You will get answers to the questions that have arisen as you’ve developed relationships in the business community, and benefit from greater confidence as you continue to grow!

Light bites and all the amazing amenities of Workbar will be provided!